10 Fitness Challenge Ideas
Are you looking for new ideas to challenge your members? Need to break the status quo? Uplift your members by adding exciting fitness challenges to your gym!
Motivate your Members with Fitness Challenges!
Finding the motivation to work out can be difficult for both new and existing members. At the beginning of the year, your members’ training motivation is at an all-time high! You can feel the new year buzz at your gym! The classes are full and the energy in the room is electric! However, as weeks and months go by, that motivation starts to slow down.
Why is this? It’s common for members to get bored with their standard workout routines. Other members might become discouraged because they are not seeing the results as quickly as they hoped. Highs and lows come with every fitness journey. Your job as a coach or gym owner is to keep your members motivated year-round! A vital part of member retention is learning ways to maintain motivation so members continue to see results and value in your business.
One of the best ways to encourage members is to create challenges for your gym. Fitness challenges give your members a new goal that is achievable, has a clear timeline, and a plan to follow. Challenges can also bring your members together. With a healthy sense of competition, your members will feel a deeper connection to their unique gym community!
How do I create a Fitness Challenge that everyone will love?
When creating a fitness challenge, you should consider the fitness levels and abilities of your members. You want to create a challenge that is fun and challenging for everyone! If you need to add beginner, intermediate, and advanced levels to your challenges you can do that as well. This way none of your members are left out. Get everyone involved including members, staff, and friends!
Whether it is a 30 minute or 30-day challenge, the complexity is up to you. Remember, you are implementing fitness challenges in hopes of creating healthy habits that members can continue even after the challenge.
When creating a gym challenge, you will provide a clear goal and timeline. And don’t forget to bring the noise! Frequent encouragement is key for running successful fitness challenges. For example, with a “Most Visits Challenge” you want to consistently send email or text reminders to your members throughout the month. Encourage them to keep coming back to your gym.
A great way to increase participation is to provide a reward or incentive. This could be free membership, supplements, a gift card, or a plaque on your gym wall for everyone to see!
The Benefits of Fitness Challenges
Member Accountability
In the fitness world, accountability is key. Whether it is a member trying to eat healthier, lose weight, or gain muscle, your support will keep them accountable. Fitness challenges reinforce accountability. When members feel like you’re monitoring their progress and performance, it will help encourage them to complete the challenge! Also, they will hopefully learn to be more accountable with themselves along the way.
Member Encouragement
Fitness challenges give you a chance to encourage and celebrate your members! Especially in the beginning, your members may easily lose motivation because they aren’t seeing instant results. But with your encouraging words, they will want to keep going because they see you believe in them. When challenges are completed, you get the chance to recognize and congratulate the winner, along with all the other dedicated competitors!
Promotes Member Retention
Member experience is a huge part of your retention strategy. Member retention is the number one problem gym owners are trying to solve. By implementing challenges, your members will feel motivated to keep going. They won’t want to cancel their membership and you have a higher chance of attracting new members!
Strengthens Community
There is great value in building a strong community at your gym. A positive community attracts new members and promotes member retention. With challenges, your members are all competing for the same thing together and can encourage each other along the way. Whether online or in-person, your members can keep track of one another’s progress and communicate throughout the challenges.
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