Looking for a way to grow your salon with a small marketing budget?
Implement a rewards and loyalty program at your salon! By adding a customized loyalty program for your salon, you can increase revenue per client, reduce attrition, and transform one-time clients into long-term brand ambassadors for your salon! Grow your business from the inside out by rewarding your clients for referrals, repeat business, and 5-star reviews. It’s a win-win for you and your clients! Plus, it’s easy to set up and it won’t cost you thousands of dollars in additional marketing expenses.
How loyal are your customers to your salon?
Some key indicators to look out for to measure loyalty include your percentage of monthly repeat clients, new client referrals, 5-star reviews, client visit frequency, and the average service ticket amount. There are also ways to survey your clients to measure customer satisfaction and their likelihood of referring your business. This can be done by sending out a NPS (Net Promoter Score) survey.
What types of loyalty programs can you add at your salon?
- Point-based loyalty program
One of the most effective reward programs is a point-based loyalty program. With this type of rewards program, clients earn points for every visit depending on the amount of money they spend per transaction. Once they earn enough points, they can redeem them for a significant discount or free gift. With an integrated salon loyalty and reward system, this can be tracked digitally at the point of sale terminal or through software.
- Punch Card loyalty program
Some salon owners will use a punch card loyalty program to track appointments or visits. This is a great way to reward your customers for repeat business and provide a free haircut or product after so many visits. The drawback here is that your clients may forget to carry the card or lose it. If this happens, they will not be able to redeem their rewards, and will lose incentive to return to your salon.
- Tiered Loyalty Program
You can also consider a tiered loyalty program. This allows clients to purchase one of usually three different tiers, like Silver, Gold, or Diamond. Each tier would be a different price and come with its own set of perks like a free cut or coloring when the client reaches a certain amount in purchases.
Start a Rewards & Loyalty Program Today!
At Gulf Management Systems, we offer all the tools you need in a salon management software to implement a rewards program. Our salon management software features a built-in rewards & loyalty program that can be used to set up custom rewards for visits, birthdays, and referrals. So give your salon a business makeover and schedule a demo with one of our software consultants!
